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Bloom

 
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Bloom Playbooks

Bloom Science is a team of parents, public health experts, and IDEO designers that have been re-imagining sex-ed for public school kids.

 

They are working on products to help families have big conversations about empathy, safety, and biology in a playful, smart, inclusive, and holistic way.

 
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Bloom needed design and manufacturing support for their first product, The Bloom Playbooks. These books modernize sex-education into conversations adults can have with kids. Designed for kids (age 5-14), are three volumes of three books each, covering topics like How to Talk About Safety Online and How to Talk About Puberty.

I provided manufacturer sourcing, production management, and manufacturer coordination. Finding the right balance between the cost and feasibility of production while championing the design ambitions of the books to push for features that would make these playbooks an enlightening and fun resource for kids and parents as they discuss difficult topics.

 
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ART DIRECTION & VISUAL DESIGN — AMANDA SIM

MANUFACTURER SOURCING, PRODUCTION MANAGEMENT, AND MANUFACTURER COORDINATION — DAVID ZACHER

ILLUSTRATIONS — MONICA OBAGA

DESIGN & CONTENT COORDINATION — SAMUEL STARR