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2012–2013 / Business Design & Design Research
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research planning and scoping
interviewing
report writing
user experience mapping
insight development
ethnographic research
leading online community research activities
public speaking/ presenting to clients
storytelling
client workshop visual facilitation
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I love to listen to users. There are tons of bits and pieces that listening to someone will yield. When our team at theBusiness Innovation Factory (BIF) started our work with ACT we set out to capture a comprehensive qualitative view of the frustrations, challenges, and victories that make up the transitional period when high school students are deciding what they want to do, who they want to be, and where they will go next—be it college or the workforce.
As the lead experience designer and researcher on this project I worked under the guidance and in collaboration with the rest of the BIF Student Experience Lab team to lead online surveying and in-person interviews, field ethnography, and formulating insights and opportunity spaces. The writing and presentation of the report and our findings was done by BIF's Chief Market Maker, Eli Stefanski, and myself. Video, photos, and graphic design were done by Samantha Kowalczyk.